FACTORS OF ANTI-CRISIS MANAGEMENT OF ENTERPRISES OF THE TRAVEL INDUSTRY

Abstract

The purpose of the article is to study anticrisis management of tourist organizations and enterprises as a means of forming their competitive advantages on different levels of management. As a result of analysis and generalization of studies conducted by domestic and foreign scholars, the main features of the development of tourism were determined, main directions of improving the competitiveness of tourism activities were systematized and crisis management measures for tourism enterprises and organizations were proposed. The study analyzed the current status and problems of tourism in Ukraine. The expediency of application of anticrisis management on domestic tourism enterprises and organizations was justified. Anticrisis measures for tourism development were proposed. Namely: of strategic, economic and financial, organizational, innovation, investment, marketing and human resource kind at the enterprise, region and state level. That will solve the existing problems and improve the competitive advantages of tourism organizations and businesses.

It proves that crisis sources in tourism fall into internal and external risks that are determined by the influence of anthropogenic and natural determinants. Research results show that the impact of natural sources of risk in tourism and sources of risks of social and political nature has increased significantly in recent decades. Consequently the article underlines the necessity in collaboration in the field of crisis management in tourism at the level of international tourism organizations, regional and national tourism organizations.